Crypto Intern

@proofofintern

6 Following

5 Followers

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trust is built over years and decades but destroyed in minutes. if you’re a crypto project, you should aim to think about the ramifications of doing something from as many angles as possible before doing that something. doubly so when money & investments are involved.

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going viral is not a strategy*… *unless you’re a virus.

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social growth isn’t about chasing followers. it’s about showing up for the right people. speak to a specific audience, tell a story that resonates, and engage like a human. when your content makes people feel something, they’ll stick around and bring others with them.

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brief writing is one of the most underrated skills in marketing. a clear brief saves time, aligns teams, and sets the tone for great creatives, campaigns, etc. if you can’t explain the goal, the audience, and the message in a few lines how can you expect your team to do so?

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assert your dominance in interviews...

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learning marketing is like going from cook to chef. at first, you follow the recipes—best practices, templates, proven strategies. over time, you learn what works, what doesn’t, and start adjusting. eventually, you stop following recipes altogether—you create your own. that’s when you’ve mastered it.

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current state of the market...

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2 types of memes you need to know for growth, a mini-thread 🧵 👇

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there are 2 types of marketing you’ll come across: 1.the idealistic kind of marketing that we all talk about on here—what we should be doing. telling stories perfectly designed for our audience, forgoing short-term tactics for long-term strategy, creating real value instead of chasing trends. 2.the realistic kind of marketing where we juggle business goals with budget limits, approvals, and what leadership is actually willing to “risk” with testing. our job, as marketers, is to fit as much of the first into the second as possible. to push for real storytelling while balancing business realities. the best marketers don’t just dream of great marketing—they find ways to make it work in the real world of business.

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the long-tail effect of socials... it took me 6 months to gain 800 followers and get 500k impressions. i've now gained ~700 followers and +500k impressions in 41 days. staying consistent and repeating what's working will will compound into growth. (stats from twitter)

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if you’re building a real product, with a real use case that serves people… …you never have to worry about trying to catch the latest trends in crypto.

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people don’t buy products—they buy stories that align with their beliefs. if your marketing isn’t resonating, it’s not because they don’t get it—it’s because you’re telling the wrong story. connect with their worldview, speak their language, and they’ll listen.

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don't sweat your fuck ups. nothing we do in marketing or crypto is life & death—regardless of how some people in the industry make it out. you can always bounce back from most things.

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the only real answer to any marketing question ever: it depends.

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this is where mediocre marketers & social media managers in crypto get found out. marketing in a bull market is easy. everything you touch turns to gold. it's when the market turns the real challenge begins. great marketers are made in the bear market. (assuming this is an incoming bear market)

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