there are 2 types of marketing you’ll come across:

1.the idealistic kind of marketing that we all talk about on here—what we should be doing. telling stories perfectly designed for our audience, forgoing short-term tactics for long-term strategy, creating real value instead of chasing trends.

2.the realistic kind of marketing where we juggle business goals with budget limits, approvals, and what leadership is actually willing to “risk” with testing.

our job, as marketers, is to fit as much of the first into the second as possible. to push for real storytelling while balancing business realities. 

the best marketers don’t just dream of great marketing—they find ways to make it work in the real world of business.