Books

I’m reading The Attention Merchants. Advertising was looked down upon in the same way that web3/blockchain is today in the early 20th century. It took government use of the medium to lend credence to advertising’s potential and remove its stigma.

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This is because, much like web3 charlatans, advertising was largely used by the turn of the century patent medicine charlatans (the snake oil sales people).

Such a good book! I made so many notes in there. Also I feel we need to take lessons from there if we ever want to make web3 native advertising a thing. It shouldn't become a copy of the terrible experience we have in web2 atm 😅