Founders

growth

So much talk about points programs, but let's talk numbers 💫

Today I wanted to cover one of the first points programs ever: Blur
 
Does it pay off to do a points programs?

1/ Blur: the NFT marketplace that used points to give us a go-to-market masterclass 🧵👇

Points programs as a gtm tactic: yes or no?

Points programs as a gtm tactic: yes or no?

https://warpcast.com/locha/0x87d7ee7e

⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
🎓 @MIT

yes if done correctly! 

Points are just a medium/distribution tool for incentives.

Sadly a lot of team stop there and ultimately fail.

They need to clearly communicate those incentives and be as transparent as possible.

To portray the passions of people is to reveal them.

That's what we will do. New project 🔜