Founders

growth

So much talk about points programs, but let's talk numbers 💫

Today I wanted to cover one of the first points programs ever: Blur
 
Does it pay off to do a points programs?

1/ Blur: the NFT marketplace that used points to give us a go-to-market masterclass 🧵👇

Points programs as a gtm tactic: yes or no?

Points programs as a gtm tactic: yes or no?

https://warpcast.com/locha/0x87d7ee7e

⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
🎓 @MIT

To portray the passions of people is to reveal them.

That's what we will do. New project 🔜

yes if done correctly! 

Points are just a medium/distribution tool for incentives.

Sadly a lot of team stop there and ultimately fail.

They need to clearly communicate those incentives and be as transparent as possible.