Some time ago, I said that IMO the biggest web3 problem isn't the UX.

So reiterating that point, the UX problem is a pretty 'advanced' problem to have. You must do many things right to find UX as your main bottleneck. https://i.imgur.com/2qr0nJF.png

Building @kiwi 
Writing @ https://kanfa.macbudkowski.com/

Really great advice!

my question about the whole "painkiller not vitamin" advice is that vitamins are a gigantic business and relatively low risk / low liability / high margin. Is "painkiller not vitamin" still good advice?

The only problem is externality pricing.

Building https://negationgame.com

Good question!

I think in B2C many successful products that look like vitamins are also painkillers.

E.g., someone uses social media (vitamin) to treat their loneliness (pain). Or buys new designer clothes (vitamin) to feel special (pain).

But there's room for vitamins! In bear market it's just harder to sell them.

I think it holds most true in a B2B context. 

In B2C, you will see people with high incomes go for “vitamins” but the masses are still looking for painkillers. Quite literally sometimes.