Some time ago, I said that IMO the biggest web3 problem isn't the UX.

So reiterating that point, the UX problem is a pretty 'advanced' problem to have. You must do many things right to find UX as your main bottleneck. https://i.imgur.com/2qr0nJF.png

Building @kiwi 
Writing @ https://kanfa.macbudkowski.com/

Really great advice!

my question about the whole "painkiller not vitamin" advice is that vitamins are a gigantic business and relatively low risk / low liability / high margin. Is "painkiller not vitamin" still good advice?

The only problem is externality pricing.

Building https://negationgame.com

I think it holds most true in a B2B context. 

In B2C, you will see people with high incomes go for “vitamins” but the masses are still looking for painkillers. Quite literally sometimes.