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ilya
@ilyat
genuine question: you’ve built an MVP you wanted to test. you’re testing it with users. now what? a. improve the product while collecting feedback (why make it better before anybody asks?) b. build another MVP to test (tough — splits focus, stretches devs, spreads attention) what do you do?
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Warpmaster General
@my
"Lean Startup" is pretty clear about it. You rinse and repeat until you have enough customers to say you have PMF, then you invest in growth. If nobody is paying you yet, you're missing the "V" part of MVP.
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ilya
@ilyat
how many is enough?
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Warpmaster General
@my
No magic number. Retention is more important than acquisition, so let's say you're a b2b with 10 paying customers with 95% retention after 3 months, I'd call that PMF. The point is more about "do we have a -repeatable engine- of acquiring and retaining customers without heroic effort?" If no, find the bottlenecks and eliminate. If yes, shovel coal into the growth furnace.
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Warpmaster General
@my
fwiw, getting initial customers to retain for 90 days is always a massive effort in the early days. I spent none of my time doing anything else but interviewing and iterating while they paid. If they churned, it meant we were a vitamin, not a pain-killer. If you're thinking about "building another mvp," that tells me that you don't really believe in what you're building and you're a product person who thinks that next feature will unlock massive growth. It never works that way. You slave away for every single customer until suddenly you turn around and you have 100. Then 1000...
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ilya
@ilyat
thank you for sharing this. appreciate your take. to be clear i am a product person
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