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kbc
@kbc
And we are BACK for /growth AMA 002 with @loudesadeleer @loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks. Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC
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Karo K
@serendipity
For early stage founders with small teams, what do you think is the most important and useful tool for growth marketing?
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Louise 💭
@loudesadeleer
(Part I) Most important skill in growth = great writing skills. It also helps to be honest and critical of your positioning (in market + versus competitors).
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Louise 💭
@loudesadeleer
(Part II) If you're in a new space or there isn't too much information out there, develop empathy and near-obsession with your target audience. Spend time with them, read what they read, speak like they speak. Then, you make bets based on data and sometimes gut-feel.
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Nicole 🎩💚
@iamnicki
This is super helpful! How do you think you should get involved more with your audience without falling in being phony because you are a brand? Do you think is best to do it personally and then implement it in the company? Idk if I made myself clear.
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Louise 💭
@loudesadeleer
Totally clear! I think it’s great to brand yourself as a founder, but not a must. There are ways to let your audience and buyers do the talking for you. See some of the channels on here like /donothing where members are doing a great job branding it.
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Nicole 🎩💚
@iamnicki
Great, thank you! You are amazing :)
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