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kbc
@kbc
And we are BACK for /growth AMA 002 with @loudesadeleer @loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks. Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC
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Nicole 🎩💚
@iamnicki
How do you apply psychology to marketing? I understand that the behavior of the users has much to do but I would love to understand your thought of process!
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Louise 💭
@loudesadeleer
(Part I) My rather simple hack is to always have a list of biases I can refer to. Even though behavioural economics/psychology is far from an exact science, there's a lot of intuitive wisdom in there.
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kbc
@kbc
Can you share some of the biases you refer to?
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Louise 💭
@loudesadeleer
Of course! Recency bias (stuff that happened recently seems more probable) Confirmation bias (famous one) Survivorship bias (too much weight to one piece of data) Halo effect (ppl ascribe authority/quality if you are a nice person) Loss aversion (ppl hate losing what they have)
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Nicole 🎩💚
@iamnicki
Do you think there is a bias behind the chase through points and airdrops? Do you think we can move from that to something more natural?
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