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kbc
@kbc
And we are BACK for /growth AMA 002 with @loudesadeleer @loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks. Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC
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Nicole 🎩💚
@iamnicki
How do you apply psychology to marketing? I understand that the behavior of the users has much to do but I would love to understand your thought of process!
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Louise 💭
@loudesadeleer
(Part I) My rather simple hack is to always have a list of biases I can refer to. Even though behavioural economics/psychology is far from an exact science, there's a lot of intuitive wisdom in there.
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Louise 💭
@loudesadeleer
(Part II) I use these truths about human psychology as inspiration for writing copy, designing products (e.g. onboarding flows), and overall strategy (e.g. referrals/retention)
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kbc
@kbc
Can you share some of the biases you refer to?
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