Ben Mills
@benmills.eth
What if advertising is the MEV of Farcaster & decentralized social?
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Tayyab - d/acc
@tayyab
Elaborate, por favor. As in it’s the existential crisis, or the underlying biz model.
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Ben Mills
@benmills.eth
I think it's a massive opportunity. If decentralized social networks become one of the drivers of mass blockchain adoptions finding a way to facilitate ads at the protocol level could become a very scalable value capture.
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Ben Mills
@benmills.eth
It also gives a path for free to user apps that can be sustainable. Depending on how it's designed it could also solve many of the social and anti-competitive issues with existing ad networks.
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LJW_Wavydude
@ljw-wavydude
The key would be implementing web 3 economic models into ad models? (thinking out loud)
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Ben Mills
@benmills.eth
I'm going to try and write out a more complete idea on this, but yes I think that's the goal. Create a decentralized permissionless (ideally autonomous) ad exchange. IMO I'd love to see that as part of the Farcaster protocol. Ties value capture to every-day usage vs just signup
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