Ben Mills
@benmills.eth
What if advertising is the MEV of Farcaster & decentralized social?
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Tayyab - d/acc
@tayyab
Elaborate, por favor. As in it’s the existential crisis, or the underlying biz model.
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Ben Mills
@benmills.eth
I think it's a massive opportunity. If decentralized social networks become one of the drivers of mass blockchain adoptions finding a way to facilitate ads at the protocol level could become a very scalable value capture.
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Ben Mills
@benmills.eth
It also gives a path for free to user apps that can be sustainable. Depending on how it's designed it could also solve many of the social and anti-competitive issues with existing ad networks.
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LJW_Wavydude
@ljw-wavydude
The key would be implementing web 3 economic models into ad models? (thinking out loud)
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Ben Mills
@benmills.eth
I'm going to try and write out a more complete idea on this, but yes I think that's the goal. Create a decentralized permissionless (ideally autonomous) ad exchange. IMO I'd love to see that as part of the Farcaster protocol. Ties value capture to every-day usage vs just signup
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LJW_Wavydude
@ljw-wavydude
Would be interested to read what you write ... imo this goes back paying for user attention. Related ... how can we recreate the the few rare times where we see a "good and helpful ad"
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