What if advertising is the MEV of Farcaster & decentralized social?

Elaborate, por favor. As in it’s the existential crisis, or the underlying biz model.

Chasing Curiosity. Pluralist. Empathetic Accelerationist. Founding Engineer @icebreaker. YC S16, KB7, fid:66
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I think it's a massive opportunity. If decentralized social networks become one of the drivers of mass blockchain adoptions finding a way to facilitate ads at the protocol level could become a very scalable value capture.

It also gives a path for free to user apps that can be sustainable. Depending on how it's designed it could also solve many of the social and anti-competitive issues with existing ad networks.

🖋Writes Essays on Emerging Tech (Web3, AI) lifeincolor.substack.com | 📚Research, Growth & Community Harvard Crypto Lab | 🤓Advisor StoryProtocol

I'm going to try and write out a more complete idea on this, but yes I think that's the goal. Create a decentralized permissionless (ideally autonomous) ad exchange. 

IMO I'd love to see that as part of the Farcaster protocol. Ties value capture to every-day usage vs just signup

The key would be implementing web 3 economic models into ad models? (thinking out loud)

100% agree
the main issue with the creator economy atm is that content wants to be free (and people are still not ready for micropayments) 
so the main revenue driver is the ad

and twitch just cut it for its top creators from 70/30 to 50/50 😅