i wonder how much the daylight conversion funnel increases if the link from the email routes to the actual mint instead of a daylight url

Love seeing this - you can use /daylight and Daylight-powered apps to see which of your Farcaster friends did a transaction you are considering doing.

You can use that as social proof, and ask those friends about that transaction.

Likely has a negative conversion impact.

But we hear from users that they like the confidence of the Daylight domain and the context of the "Why am I seeing this?" section.

We advocate for our wallet partners to do something similar with their Daylight-powered notifications, too.

Likely has a negative conversion impact.

But we hear from users that they like the confidence of the Daylight domain and the context of the "Why am I seeing this?" section.

We advocate for our wallet partners to do something similar with their Daylight-powered notifications, too. https://warpcast.com/kyle/0x0e82126a

summoning /daylight | kylemccollom.com | we are hiring: careers.daylight.xyz

Get push --> click push --> land on a transaction details screen with context (which of my friends did this? etc) --> go to mint website.

Much better than just getting dropped right into the dapp browser on the mint website.

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My wording was confusing:

Linking to Daylight likely reduces the conversion rate. 

Linking straight to the mint page would likely increase it.

But users want context and security, so we link to daylight.xyz despite the fact that it drops conversion rates.

I seriously doubt this

Hate having to click second time

If I click in the email on something to mint - I’m pretty sure already that I want to get to the page and then get that mint asap

It likely reduces the conversion rate (echoing your hunch).

You're right. I'd much rather see a one click process than a 2 or 3. Not leaving the app is actually one of my fav things about daylight.