i wonder how much the daylight conversion funnel increases if the link from the email routes to the actual mint instead of a daylight url

Love seeing this - you can use /daylight and Daylight-powered apps to see which of your Farcaster friends did a transaction you are considering doing.

You can use that as social proof, and ask those friends about that transaction.

Likely has a negative conversion impact.

But we hear from users that they like the confidence of the Daylight domain and the context of the "Why am I seeing this?" section.

We advocate for our wallet partners to do something similar with their Daylight-powered notifications, too.

Likely has a negative conversion impact.

But we hear from users that they like the confidence of the Daylight domain and the context of the "Why am I seeing this?" section.

We advocate for our wallet partners to do something similar with their Daylight-powered notifications, too. https://warpcast.com/kyle/0x0e82126a

summoning /daylight | kylemccollom.com | we are hiring: careers.daylight.xyz

I seriously doubt this

Hate having to click second time

If I click in the email on something to mint - I’m pretty sure already that I want to get to the page and then get that mint asap

imagining better future • building at /basedstudio • network states • bento.me/mxd

Well in any case it’s you hanging out the link so it’s either users trust you or not and that intermediate page doesn’t matter

My wording was confusing:

Linking to Daylight likely reduces the conversion rate. 

Linking straight to the mint page would likely increase it.

But users want context and security, so we link to daylight.xyz despite the fact that it drops conversion rates.