i wonder how much the daylight conversion funnel increases if the link from the email routes to the actual mint instead of a daylight url

Love seeing this - you can use /daylight and Daylight-powered apps to see which of your Farcaster friends did a transaction you are considering doing.

You can use that as social proof, and ask those friends about that transaction.

Likely has a negative conversion impact.

But we hear from users that they like the confidence of the Daylight domain and the context of the "Why am I seeing this?" section.

We advocate for our wallet partners to do something similar with their Daylight-powered notifications, too.

Likely has a negative conversion impact.

But we hear from users that they like the confidence of the Daylight domain and the context of the "Why am I seeing this?" section.

We advocate for our wallet partners to do something similar with their Daylight-powered notifications, too. https://warpcast.com/kyle/0x0e82126a

summoning /daylight | kylemccollom.com | we are hiring: careers.daylight.xyz

It likely reduces the conversion rate (echoing your hunch).

Linking to Daylight likely reduces the conversion rate. 

Linking straight to the mint page would likely increase it.