Trying to coach someone into being a poster is really hard 

Have a new appreciation for talented ghostwriters 

Most people who say they did it (YouTube, Twitter fame etc) on their own did not 

If you make the right calls you can get the decks of the people who actually did it

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

ive found it nearly impossible to get people to go from having no interest in "being online" to becoming active on social, especially when coaching execs.

Building fintech and web3 brands⚡️

https://www.linkedin.com/in/bradmichelson

Pretty much 

I am learning this now 

And I think this is important for readers to understand on the other end too, like as a point of media literacy, to avoid falling into a mimetic trap

Oooooh

My counter to that would be that memes are so smooth brained

And people care so little about truth relative to vibes 

It doesn’t matter

hard to do, but founders hiring ghostwriters need to find people with similar expertise to them.

can't have a jr memer writing for an exec who runs a lending business. what do they know about banking?