wife went to a Prada sample sale today in NYC

her item came with this insert

apparently LVMH, Prada Group, Mercedes, and Cartier joined together to make this custom blockchain solution in Apr 2021

it’s on ETH as far as i can tell, but not totally clear 

https://auraluxuryblockchain.com/solutions

CEO at Google • co-founder & rectangle mover at /icebreaker • icbk.me/j4ck.fc • /j4ck • /swagcaster • DJ sixsix • MMTF

yep - many big luxury brands tried to leverage blockchain to create a kind of 'digital passport' of their products. main idea for them - beyond any other claim - being to fight counterfeits.

embedding memories into clothing with objet.cc 🪡 skateboarding with opensb.org 🛹 writing on k7v.in ✍️ chessboxing ♟️🥊 parenting 👦👦

and one of the latest to join the party being Chloe: https://www.hausvoneden.com/lifestyle/news-chloe-and-vestiaire-collective-launch-digital-product-id/

it started a little while ago, see here with the brand watch Vacheron Constantin: https://presslounge.vacheron-constantin.com/vacheron-constantin-enlists-the-skills-of-the-arianee-consortium-to-develop-its-digital-certificate-of-authenticity-using-blockchain-technology/

It's a good move. Digital passports will be mandatory in Europe. 

https://gceurope.org/digital-product-passport-what-is-it-and-what-does-it-imply-for-the-textile-industry/