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@j4ck.eth
wife went to a Prada sample sale today in NYC her item came with this insert apparently LVMH, Prada Group, Mercedes, and Cartier joined together to make this custom blockchain solution in Apr 2021 it’s on ETH as far as i can tell, but not totally clear https://auraluxuryblockchain.com/solutions
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kev
@k7vin
yep - many big luxury brands tried to leverage blockchain to create a kind of 'digital passport' of their products. main idea for them - beyond any other claim - being to fight counterfeits.
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Deniz 🧿
@deniz
It's a good move. Digital passports will be mandatory in Europe. https://gceurope.org/digital-product-passport-what-is-it-and-what-does-it-imply-for-the-textile-industry/
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