Founders

Why Building an Audience Around a User's Pain Is the Smartest Growth Strategy

📷 + Channel Owner /nature + /lightchasers + /positivesum | Go-To-Market and Service Design Sprint Master /distribution
https://linktr.ee/jlcolton

Co founder @Intract - private data stack for AI & crypto use cases. Documenting my journey to become 100x AI first founder. Growth nerd, part time guitar player

If you freak people out, it turns them off. Using empathy combined with good judgment is key.

this is quite good . one q though - how do you balance this with almost negative manipulation of the audience ( have seen edtech firms for e.g. prying on parents insecurities of their kids not doing well to sell them stuff.. )?

positioning rants 🚀; bringing you ✍️ /buildbetter, 🎙️ /artistspotlight and🎙️ /web3magic; De*** & open-source HW/SW enthusiast; https://nf.td/bfg

Thank you, BFG! 🫡 💜 

The emotional and social aspects are super-undervalued, and we are going to change this.

Great point and well written JC!

Love the start - Pain drives action... and people actively seek solutions to their problems. - It's so true.

Also the emotional part is way too often overlooked because it's "hard to measure" for engineering founders. 👍