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@jonathancolton
Why Building an Audience Around a User's Pain Is the Smartest Growth Strategy
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@apurvkaushal
this is quite good . one q though - how do you balance this with almost negative manipulation of the audience ( have seen edtech firms for e.g. prying on parents insecurities of their kids not doing well to sell them stuff.. )?
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@jonathancolton
If you freak people out, it turns them off. Using empathy combined with good judgment is key.
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