Farcaster Rewards are great. 

If they can scale ~10-100x we will start to see people who can make a full-time living off of posting content on Warpcast, even if they have no other form of monetization. 

That's powerful.

Building /bright-moments - minting onchain art IRL | /purple #15 | FID 129 #magikarp

Do you think this financially makes sense for Merkle? e.g. giving away $1k/week to the top 10 and $500/week to the top 30?

doesn't matter if its sustainable, just needs to work

study fortnite and how they became popular

I suspect the ROI as marketing is quite good tbh. They probably were able to measure impact on onboarding? Engagement using AB testing of top accounts? I can attest, that it did work until I turned off notifications because I felt baited haha

Depends how well they are able to monetize other parts of the business. To compete with other at-scale social platforms you need to pay creators a lot if you want the best content.