Is there a better word than "normies" to describe people who have never done anything in crypto before? I am building Base Colors with the intent of making it appealing, accessible, and affordable for normies but I don't love the word so I've instead been saying "people who have never done anything in crypto before".

But base colors is for natives too right?

yes, Base Colors is for everyone, but everything in crypto is for crypto-natives, so it's useful to point out Base Colors is for non-crypto-natives.