Is there a better word than "normies" to describe people who have never done anything in crypto before? I am building Base Colors with the intent of making it appealing, accessible, and affordable for normies but I don't love the word so I've instead been saying "people who have never done anything in crypto before".

yes, Base Colors is for everyone, but everything in crypto is for crypto-natives, so it's useful to point out Base Colors is for non-crypto-natives.

But base colors is for natives too right?

I don’t think the issue is that the term normies is derogatory. I think referring to them as a separate group implies they are outsiders and have things to learn