incredible that Zora made L2 cool to use through branding alone. worthy of an article

been stewing on this idea about how L2s will succeed simply bc of their branding and culture

CEO at Google • co-founder & rectangle mover at /icebreaker • icbk.me/j4ck.fc • /j4ck • /swagcaster • DJ sixsix

would love to hear you elaborate on what about the brand resonates

• zorbs are incredibly memetic, identifiable, and remixable
• appeals to counter-culture art folk
• has that brutalist art major kid swag and edginess
• allows customized drop pages to express your own artistic vision
• it's mystical enough to be unapproachable for regular folk and thereby "otherworldly"

Zora’s contemporary post-design approach (and success) reminds me of how + why David Carson became so popular in the 90s w/ print design degens. Perfect tone for the creators leading to product market fit. Slightly “off” feeling is actually working in their favor rn