Your personal brand is your lifelong distribution engine.

Whether you choose to start a newsletter, build a social presence, or host a podcast, the medium is totally up to you.

But you have to start putting yourself out there.

Especially if you’re a builder, creator, or entrepreneur.

One of the biggest problems founders face is user acquisition.

Yeah, you can build an amazing product, but how do you get the word out?

Paid marketing is getting more expensive.

Growth marketers can be tough to hire (especially if you want someone with years of experience in your specific niche).

My recommendation is to keep an active, steadily growing personal online presence.

This way, you can funnel your audience to whatever projects you’re working on at any given time.

This will also deepen the relationship with your online community since they’ll see your progression over time.

[see rest of post in comments]

building an Internet Empire:

linktr.ee/ishverduzco

community = currency in a way it never has before

~ comedy and crypto since 2015 ~ ex sr vp of ops for comma.ai ~ current vp of community for Aleo ~