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Ish

@ishverduzco

195 Following
750 Followers


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Your personal brand is your lifelong distribution engine. Whether you choose to start a newsletter, build a social presence, or host a podcast, the medium is totally up to you. But you have to start putting yourself out there. Especially if you’re a builder, creator, or entrepreneur. One of the biggest problems founders face is user acquisition. Yeah, you can build an amazing product, but how do you get the word out? Paid marketing is getting more expensive. Growth marketers can be tough to hire (especially if you want someone with years of experience in your specific niche). My recommendation is to keep an active, steadily growing personal online presence. This way, you can funnel your audience to whatever projects you’re working on at any given time. This will also deepen the relationship with your online community since they’ll see your progression over time. [see rest of post in comments]
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Isaac French built and sold a micro-resort in Waco, Texas for $7M (w/ no hospitality experience). Takeaways from my convo w/ him: “People are desperate to pay you—after you’ve freely given.” → Build trust first. Sales follow. Airbnb banned his account right after launch. → He pivoted to direct bookings and built a brand that couldn't be shut down. $950 spent on an Instagram giveaway → $40K+ in direct bookings → Great content and smart partnerships outperform traditional ads. “Craftsmanship. Do less, but do it better.” → His creative mantra for business, content, and life. Spent $400K before securing a construction loan. → Extreme conviction. He bet on the vision — and won. Email > social. → One Instagram Reel brought in 550 email subscribers from 300K views. Isaac's X growth strategy: → 1 thread every 1–2 weeks, 12+ hours writing, 50% of time on the hook. Audience > Outcome. → He sees his niche, high-trust following as more valuable than the $7M resort exit.
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New pod with Kevin Espiritu is live. If you or anyone in your family watches videos on gardening then you've likely seen his content. Kevin has a successful gardening brand with millions of followers across blog & social, that also sells physical products including seeds, plants, tools, & raised beds. In this episode, Kevin shares: 🌱 How he became a full-time gardening content creator & entrepreneur 🌱 The evolution of his brand, Epic Gardening 🌱 The most viral piece of content he accidentally created 🌱 His process for ideating & launching new products 🌱 Advice for early content creators 🌱 His distribution strategy & more. Full episode on YT: https://www.youtube.com/watch?v=rCa9FlxcjLM&t=18s Spotify: https://open.spotify.com/show/4spWRjhqskr4sKQ0w72bfa Apple Pods: https://podcasts.apple.com/il/podcast/internet-empires-with-ish-verduzco/id1475792875 Enjoy 🫡
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New pod with the one & only Ben Wilson is live. Ben produces one of my favorite podcasts, How to Take Over the World. "On How to Take Over the World, I help you find your heroes and learn lessons from their lives so that you can become a great leader yourself." In this episode, Ben shares: → How he became friends with Mr. Beast via the pod → His journey to becoming a Podcaster → How he makes a living as a Podcaster → His creation process & distribution strategy → His most controversial podcast episode → Lessons from history's most powerful people → His daily routine, cultural upbringing, & current obsessions Check out "Internet Empires" wherever you get your pods for the full episode. or on YT here: https://www.youtube.com/@InternetEmpiresPod And I highly recommend checking out Ben's pod too -- I've listened to the Walt Disney episode at least 7 times. Also really enjoyed his Ghengis Khan trilogy.
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I’ve been working on a thesis I will prove over the next decade. My thesis states that building an online presence is one of the highest-leverage uses of your time (especially as AI commoditizes software, creativity, & productivity). Building your own distribution leads to massive leverage, resulting in opportunities, freedom, and control over how you live your life. I believe this is especially true for creative individuals, builders, and people obsessed with their niche. (more about this in my bio) My plan is simple: 1) Treat my online presence (pod, social, newsletter) like a high-growth media startup. 2) Heavily re-invest back into content, resources, & growth along the way. 3) Build everything in public while highlighting others who are playing out my thesis in real time. One avenue of how I’ll do this is with my podcast. It’s called “Internet Empires”. The first episode w/ @jack Butcher is live now: https://www.youtube.com/watch?v=p2xk-LizKt8&t=1656s Enjoy 🫡
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