Ish
@ishverduzco
Your personal brand is your lifelong distribution engine. Whether you choose to start a newsletter, build a social presence, or host a podcast, the medium is totally up to you. But you have to start putting yourself out there. Especially if you’re a builder, creator, or entrepreneur. One of the biggest problems founders face is user acquisition. Yeah, you can build an amazing product, but how do you get the word out? Paid marketing is getting more expensive. Growth marketers can be tough to hire (especially if you want someone with years of experience in your specific niche). My recommendation is to keep an active, steadily growing personal online presence. This way, you can funnel your audience to whatever projects you’re working on at any given time. This will also deepen the relationship with your online community since they’ll see your progression over time. [see rest of post in comments]
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Ish
@ishverduzco
[post continued] I’ve been publishing online for nearly 15 years, and some of the of the people who follow me have seen me grow from the kid who just got into college, to landing my first real job, to working at LinkedIn, to going on a National DJ Tour, and all of the miscellaneous side projects along the way. I’ve had countless job offers, reverse hiring pitches, and even helped my last startup raise a seed round of funding by tapping into my network (long live Crave It). I’ve also used my online presence to drive thousands of downloads for that startup, grow my podcast to 10k downloads in 4 weeks, and sell hundreds of thousands of tickets for DJ gigs. Having an online presence is a superpower. I hope this post prompts you to get started (or double down if you’re already doing your thing). https://www.internetempires.com/p/your-lifelong-distribution-engine
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Viv
@vivford
community = currency in a way it never has before
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CHRIS DOLINSKI
@1dolinski
exactly ^ -- we out here
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