Hiten Shah

@hiten

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481 Followers

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there once was a founder who had no idea what they were doing. they learned one thing at a time. they got a little better, a little faster, a little braver. that’s how everything started to change. slowly, then all at once.

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I can’t get enough of your art 🙏🏽

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@sukisukidoodle

My Top 9 on @rodeodotclub featuring @hiten, @cinthiaponce27, @sukisukidoodle, @winterbloed, @jktlm, @rodeodotclub, @cryptolust, and others

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https://rodeo.club/post/0xA20A50355A99B2859B7F68c2ADDd02eE91948eCD/1

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Becoming who you want to be takes courage. Especially when it disappoints someone else. Stay true anyway. You’re building a life, not collecting approval.

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It never mattered to me who said it. Only what was said. But over time, I’ve realized something: most people care more about the messenger than the message. And once you notice that, you start to see it everywhere.

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Most “culture” problems in startups are just feedback problems. People don’t say what they’re really thinking. So the issues stay hidden until they blow up.

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Most people start the week with a to-do list. I start with a decision: What’s the one thing I refuse to let be a problem by Friday? Not what should I do but what must be resolved. The list doesn’t matter if the bottleneck stays. What’s yours?

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The longer you delay a hard decision, the more you confuse your team. Eventually, your silence becomes the strategy.

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🇫🇷👋🥐

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People who chase being right want to win the argument. People who chase curiosity want to understand the world. The second group wins more often and they don’t even have to argue.

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I like this because it's non-obvious. Habits are clearly something every builder should understand more, they power your business at every level. Look at: - BJ FOGGS model (B = MAP) - The Hook Model - Operant Conditioning - etc... Ofc, you want to do this ethically, unethical behaviours will bite you in the ass at some point.

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Your product is not the point. The behavior it creates is. Instagram wasn’t about photos, it was about status. Uber wasn’t about cars, it was about control. The best product isn’t the best tool, it’s the best habit.

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The problem isn’t that companies grow up. It’s that they forget how to stay weird. Startups begin with wild ideas and real urgency. Then polish replaces play, and caution kills curiosity. What’s left is a company optimizing mediocrity.

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Just shipping faster doesn’t mean you’re learning faster. In fact, it often delays the real learning because fake momentum feels good enough to ignore truth.

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You worked nights. Weekends. Pulled all-nighters. You launched it. Now you’re waiting for love. But here’s the truth: Customers don’t care how hard you worked. They care if it solves their problem. Effort doesn’t earn adoption.

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Where attention goes, life follows. Everything else is noise.

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