User Experience

Your product is not the point. The behavior it creates is. Instagram wasn’t about photos, it was about status. Uber wasn’t about cars, it was about control. The best product isn’t the best tool, it’s the best habit.

I like this because it's non-obvious. Habits are clearly something every builder should understand more, they power your business at every level.

Look at: 
- BJ FOGGS model (B = MAP)
- The Hook Model
- Operant Conditioning
- etc...

Ofc, you want to do this ethically, unethical behaviours will bite you in the ass at some point.

crypto user researcher /openux || 
internet-native mysticism /manansh

Always building. Customer obsessed. hnshah.twitter

Every cast of yours is a banger on here, love seeing them