Hiten Shah

@hiten

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484 Followers

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I’ve had this same conversation with countless founders: Clarity doesn’t come before action. It comes from it. Good founders want clarity before they act. Great founders act to get clarity. That mindset shift changes everything. The good founder waits for the perfect moment. Gathers more data. Writes more strategy docs. Talks to more people. The great founder already shipped the thing. It’s live. People are using it. Feedback is coming in. Momentum creates signal. Waiting kills it. And the best founders? They figure out how to do one thing better than anyone else: Get their teams to ship like their lives depended on it. Because they know companies that ship fast learn fast. And companies that learn fast win.

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Legends are forged, not born.

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Normcore is choosing to look average on purpose. Mid is being average without meaning to.

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there once was a founder who had no idea what they were doing. they learned one thing at a time. they got a little better, a little faster, a little braver. that’s how everything started to change. slowly, then all at once.

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https://rodeo.club/post/0xA20A50355A99B2859B7F68c2ADDd02eE91948eCD/1

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Becoming who you want to be takes courage. Especially when it disappoints someone else. Stay true anyway. You’re building a life, not collecting approval.

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It never mattered to me who said it. Only what was said. But over time, I’ve realized something: most people care more about the messenger than the message. And once you notice that, you start to see it everywhere.

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Most “culture” problems in startups are just feedback problems. People don’t say what they’re really thinking. So the issues stay hidden until they blow up.

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Most people start the week with a to-do list. I start with a decision: What’s the one thing I refuse to let be a problem by Friday? Not what should I do but what must be resolved. The list doesn’t matter if the bottleneck stays. What’s yours?

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The longer you delay a hard decision, the more you confuse your team. Eventually, your silence becomes the strategy.

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🇫🇷👋🥐

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People who chase being right want to win the argument. People who chase curiosity want to understand the world. The second group wins more often and they don’t even have to argue.

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Your product is not the point. The behavior it creates is. Instagram wasn’t about photos, it was about status. Uber wasn’t about cars, it was about control. The best product isn’t the best tool, it’s the best habit.

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The problem isn’t that companies grow up. It’s that they forget how to stay weird. Startups begin with wild ideas and real urgency. Then polish replaces play, and caution kills curiosity. What’s left is a company optimizing mediocrity.

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Just shipping faster doesn’t mean you’re learning faster. In fact, it often delays the real learning because fake momentum feels good enough to ignore truth.

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You worked nights. Weekends. Pulled all-nighters. You launched it. Now you’re waiting for love. But here’s the truth: Customers don’t care how hard you worked. They care if it solves their problem. Effort doesn’t earn adoption.

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Where attention goes, life follows. Everything else is noise.

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In the end, time judges our choices. Where we place our attention shapes our reality. Spend yours accordingly.

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You had momentum once. You felt unstoppable. Then one setback made you pause. Just for a moment. That pause turned into hesitation. Then doubt. Then nothing. Now you’re stuck, wondering what happened. Start moving again. That’s the only way back.

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