I’ve had this same conversation with countless founders: Clarity doesn’t come before action. It comes from it.

Good founders want clarity before they act. Great founders act to get clarity.

That mindset shift changes everything.

The good founder waits for the perfect moment. Gathers more data. Writes more strategy docs. Talks to more people.

The great founder already shipped the thing. It’s live. People are using it. Feedback is coming in.

Momentum creates signal. Waiting kills it.

And the best founders?

They figure out how to do one thing better than anyone else: Get their teams to ship like their lives depended on it.

Because they know companies that ship fast learn fast. And companies that learn fast win.