Feel like “Consumer crypto” is ironically terrible branding wrt consumers

“Consumer” gives “Exit liquidity”, “sterile productive users”
 
“Crypto” gives “Vague nerdy finance” and “Hot new ponzi” 

I get that it’s a matter of target audience & intent but I think we can do better idk

Co-Founder @shillr • /shillr | Accidental art collector & onchain permaculturalist | Serving /vaas | 🌱🌐 www.shillr.xyz

I gotta think more about it too tbh lol but my gut response is both

Someone shared a graphic a while back on A16z’s (?) 2024 focal points and crypto maybe got a single mention. At first I wondered “bearish?”, somewhat agreeing with OP and then thought “Maybe I’m coping but that might be giga bullish”…

you are anti “crypto” branding entirely or just in the “consumer crypto” label?

this is a novel take I need to sit on

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

funghibull we're going to rock this twitter spaces tomorrow

we need to stop calling it consumer crypto and approach it as "consumer" primarily and blockchain secondarily

I think both might be terrible but web3 is less terrible lol

Like from imagining the lens of someone who isn’t in crypto/web3

I cut paper. I work at Blockparty. I help burritodao. I build stuff.  I probably have opinions on what chain and why

Catrussellart.com

mostly crypto | helping founders /seedclub | hosting /liquidculture | writing in /words | all the things https://linktr.ee/benroy.eth

Consumer is where we'll end up

But that term is too broad right now as it gets clubbed in with all the other internet enabled consumer products, brands, and apps

Crypto-enabled consumer is more precise but a mouthful

I would say "Crypto Product"
If people like to use crypto product it won't be "Exit liquidity" or "sterile productive users" but limitless wealth generation

We're working on doing better :)