Incredibly satisfying spending a few hours in person this afternoon working on @clanker brand discovery process with @dish and @fffflood 

It obviously has to be hot, but most importantly it has to be extremely easy to tap into, iterate around, flexible enough to signify le tokengod without determining a single language he speaks in. 

Feeling like we are neo in that scene in the matrix before he goes to fight, when he loads up the huge arsenal and picks out a bunch of machine pistols and handguns and stuff from endless racks 

Like a carpenter honing his tools, never want to lend out a dull one.

it’s one of the most exciting and expansive branding projects i’ve had the pleasure of working on in recent memory. 

we will be opening up the brand kit to the public. use it, remix it, build on themes and aesthetic palettes. 

clanker is for everyone.

still surprised that the team decided against my initial rebrand proposal

founder operatingsystem.io | eth c/o 2015 | @ganbrood hoarder

tossing this straight into the lore folder lmao