Bikes 🚲

so. i have never once in my life thought about soul cycling. not once. but for some reason today, riding past my local soul cycle I was like... huh. maybe i should think about it for the winter or something and now, later this morning, strava sends me a soul cycle discount? what is this sorcery??

Sounds like they’ve got you in their digital advertising crosshairs… but will you convert!? I can’t say I haven’t ever been caught curious, as well, even as a purely “outside” cyclist. Their buildouts do well to enhance the mystique for folks passing by, but having the ability to target based on location data from something like Strava or Garmin, particularly for people they know are active… *chefs kiss*… seems possible, if not kind of a bummer, but here we are.