Andrew Ettinger

@ettinger

50 Following

612 Followers

Andrew Ettinger pfp

Andrew Ettinger

2024 wordsss.com recap: a bigger and better inaugural year than I could have dreamed of :) launched end of January as "a storytelling studio focused on helping founders, creators, designers and inventors tell more compelling and coherent tales of their work" really proud of all the work we did this year, but we have so much to learn. we are doubling down on what we're good at it in the new year, looking to work on more of the same: positioning (and re-positioning), launches, rebrands, website copy, product marketing, and decks. reach out if you think you could use our help, would love to chat/yap/spew. and a huge thank you to everyone who was part of our year 1 journey, we are just getting started :))

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Andrew Ettinger

now live: @unichain "Designed for DeFi. Powered by Uniswap. Built to scale Ethereum." design by @tyj positioning & copy by wordsss.com

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Jackson Dahl pfp

/dialectic w/ Steph Ango (@kepano) is out now. Steph is a designer, artist, entrepreneur, toolmaker, and CEO of /obsidian, the tool I use to write, think, and store my ideas. This is a must-listen for any designer or creative person. We discuss constraints, style, principles, reduction, digital durability, investing time, choosing what to work on, compounding, patience, and communicating your ideas. Steph has worked across mediums: hardware, software, industrial design, packaging, open-source, content, instruments, and more. He's a toolmaker first and foremost, and we talk about how creative constraints enable us to stoke the flame inside us. Steph is a prolific writer whose clarity and concision inspire me, and we discuss many of his most empowering ideas. I believe these ideas will challenge you in unexpected ways and push you to be more creative, agentic, and optimistic. Pods: https://pods.media/dialectic/8-steph-ango-tools-for-amplifying-our-light?referrer=0x9b902482E62Db8FC486C3f1acAA568006021DbEC

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@spencermarell.eth

Excited to announce our new company, Incention! We believe the future of Hollywood with the highest upside is one where AI agents and human creators work side-by-side to shape a universe of content and that the next billion dollar franchise will begin onchain. We're building a platform to realize this vision. Our first project, Emergence, is a sci-fi universe created by renowned writer and producer David S. Goyer (Foundation, The Dark Knight Trilogy, Blade). Emergence is a creative sandbox designed to prove this model — come Create. Contribute. Vote. Engage. Earn. More to come and lots to build! Big thank you to our incredibly talented team for many late nights getting to launch and to our partners @a16zcrypto + @storyprotocol for the support.

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Andrew Ettinger

new wordsss.com work: incention.io "Storytelling technology for building modern franchises." @spencermarell.eth & @chaserosenblatt are the right founders to fix Hollywood's most existential problem: resistance to change the debut franchise launching on Incention is ✶ Emergence ✶ created by David S. Goyer, writer of The Dark Knight trilogy, Foundation, Blade, Call of Duty, and more... a blockbuster-potential sci-fi franchise, designed to be collaborated on and built upon — starting today you can claim your passport, explore the world, choose your faction, and chat with Atlas ✶ emergenceuniverse.com ✶

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Andrew Ettinger

I’m sure you’re more than okay with those. it’s a good product

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Andrew Ettinger

thanks! how do you define failed? Berkey probably will last longer but filters are less effective.

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Andrew Ettinger

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Andrew Ettinger

appreciate that! ya it’s really great

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Jackson Dahl pfp

Chris Paik is an investor and co-founder of Pace Capital. Chris is all about intentionality and discovery. He combines rigorous frameworks about incentives, people, and markets with an insatiable appetite for the new. He is a true original thinker. We discuss his intentionality, approach to explanations, how culture follows a pendulum, the efficient market hypothesis and other frameworks for evaluating businesses and markets—including his newest on top-down vs. bottom-up companies, how he finds new stuff, the pros and cons of the internet and capitalism, Pace Capital’s values, and the inner-workings of Chris’s unusual mind. Episode 6 is out now on all platforms, more links below: https://pods.media/dialectic/6-chris-paik-intentionally-in-search-of-the-new?referrer=0x9b902482E62Db8FC486C3f1acAA568006021DbEC

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Andrew Ettinger

forgot how good it feels to physically touch a product I've worked on (wordsss.com did the positioning, verbal ID and copy for rorra.com) "Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants." I knew they were serious about making the best countertop water filter product but I wasn't able to fully appreciate how well-crafted and thoughtfully designed it was until I touched it (note: this is replacing my Berkey) bringing products to market for the first time is hands-down one of the best parts of this job we are looking to take on more work in the health and wellness space this year please reach out if you think we can help you better explain what your thing is and why it matters

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Andrew Ettinger

forgot to share my 95% correct overrated/underrated list on here... listening to podcasts — overrated starting a podcast — underrated perfume/cologne — overrated running — overrated yoga — underrated rolfing — underrated sauna — overrated Brooklyn — overrated Japan — underrated pencils — underrated duck fat — underrated Sydney Sweeney — overrated white rice — underrated packaged health — overrated home ownership — overrated wine bars — overrated hockey — underrated live music — underrated country music — overrated brussels sprouts — overrated fresh fruit — underrated sweatpants — overrated LSD — underrated lamps — underrated pickleball — overrated kickball — underrated silence — underrated fitness trackers — overrated Greece — overrated Florida — underrated

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@patchwork I am obviously not the audience for this, but I do think it could stand to be a bit more simplified with a lot less jargon, so I *could* get it (despite not being the target) looks really nice though

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Brenner pfp

Ok trying something I've never done before: Opening myself up for hire as a Usability Consultant I use a lot of crypto products - or at minimum, research into using them, and click through the UI up until "confirm". And there's so much that is just so confusing. For up to an hour, I will use your product and tell you what doesn't make sense, and why. Why am I good at this? - dumb enough to not automatically know what the app does - smart enough to communicate why it doesn't make sense and a potential solution

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Myles pfp

In 2023 I created a cohort course called 80/20 Cooking. I took 3 groups of 50 students each through a 4-week introduction to the fundamentals of cooking. I'm no longer doing the live cohorts, but I've taken all of the content and turned it into a self-paced option. It's a minimalist guide to learn the fundamentals of cooking. - 12 lessons (mix of written, photos, and videos) covering the most important concepts - 15 recipes (technique-driven dishes designed to put the concepts in the lessons into practice) You'll also get access to a Telegram group for additional questions and feedback, and a custom AI chat that's built into the course so you can ask questions and get real-time answers about the lessons and practice recipes. If you're interested in getting an email when it goes live you can subscribe here! https://mylescooks.kit.com/8020

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Andrew Ettinger

heard about someone who made $1M by building a @kyle copy trading bot.............

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Andrew Ettinger

pineapple most underrated fruit official fruit rankings dropping soon

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Andrew Ettinger

need a new episode STAT

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