Andrew Ettinger pfp
Andrew Ettinger
@ettinger
most of the clients we do positioning work for fit into three buckets: 1. launches — telling their story for the very first time (can be a new product or a new company) 2. found PMF — with a different story than they had been telling in the market and need to update (essentially a rebrand) 3. finding PMF — have a new vision for the company that needs an updated story (a pivot, to varying degrees) #1 and #2 are really fun for founders — generally optimistic milestones, big press coverage, VCs tweet tweeting... life is good #3 is the part of the story that only gets glamorized when you've made it, because it takes BALLS (male female or otherwise!) to decide that the story you raised on, and hired a team with, might not be true anymore. and then you have to take action on that! @pushix + team have trudged through two versions of their company before arriving here. impressive team. impressive focus. impressive product. turn your next idea into a working product, in minutes:
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rina pfp
rina
@rinanicolae
so cool! would love to hear more about your work sometime & how you got into it!
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