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Olayiwola Dolapo
@dolapolai
A product's value proposition is an intriguing concept, and there is no standardized method to calculate this value. Identifying your value proposition is a beneficial strategy for crafting your marketing message, as opposed to relying solely on intuition.
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Olayiwola Dolapo
@dolapolai
This is particularly relevant for Web3 brands, which stand to gain significantly from a well-defined value proposition. There are two lenses through which one can examine the concept of value proposition: the resultant value proposition and the relative value proposition.
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Olayiwola Dolapo
@dolapolai
Focusing on the resultant value proposition is a strategic approach to shaping your marketing messaging. The resultant value proposition refers to the explicit benefits a product promises to deliver, such as time savings, cost reduction, incremental addition, or improved productivity.
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Olayiwola Dolapo
@dolapolai
For instance, when FTX was operational, cost reduction—a key aspect of its resultant value proposition—was prominently featured in its messaging and user-generated content (UGC) — a lot of well-known traders loved this.
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Olayiwola Dolapo
@dolapolai
This aspect not only persuaded me but also several acquaintances to use the exchange, providing a competitive edge over other exchanges like Binance. Choosing the appropriate resultant value proposition involves benchmarking against similar variables among your competitors.
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Olayiwola Dolapo
@dolapolai
It’s also worth noting that applying this strategy tends to be more straightforward in business-to-business (B2B) contexts.
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