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A product's value proposition is an intriguing concept, and there is no standardized method to calculate this value. Identifying your value proposition is a beneficial strategy for crafting your marketing message, as opposed to relying solely on intuition.

Web3 content, Journalist, & product marketer.

This is particularly relevant for Web3 brands, which stand to gain significantly from a well-defined value proposition.

There are two lenses through which one can examine the concept of value proposition: the resultant value proposition and the relative value proposition.

It’s also worth noting that applying this strategy tends to be more straightforward in business-to-business (B2B) contexts.