A product's value proposition is an intriguing concept, and there is no standardized method to calculate this value. Identifying your value proposition is a beneficial strategy for crafting your marketing message, as opposed to relying solely on intuition.

Focusing on the resultant value proposition is a strategic approach to shaping your marketing messaging. The resultant value proposition refers to the explicit benefits a product promises to deliver, such as time savings, cost reduction, incremental addition, or improved productivity.

For instance, when FTX was operational, cost reduction—a key aspect of its resultant value proposition—was prominently featured in its messaging and user-generated content (UGC) — a lot of well-known traders loved this.

This aspect not only persuaded me but also several acquaintances to use the exchange, providing a competitive edge over other exchanges like Binance. Choosing the appropriate resultant value proposition involves benchmarking against similar variables among your competitors.

It’s also worth noting that applying this strategy tends to be more straightforward in business-to-business (B2B) contexts.

This is particularly relevant for Web3 brands, which stand to gain significantly from a well-defined value proposition.

There are two lenses through which one can examine the concept of value proposition: the resultant value proposition and the relative value proposition.