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A product's value proposition is an intriguing concept, and there is no standardized method to calculate this value. Identifying your value proposition is a beneficial strategy for crafting your marketing message, as opposed to relying solely on intuition.

Web3 content, Journalist, & product marketer.

This is particularly relevant for Web3 brands, which stand to gain significantly from a well-defined value proposition.

There are two lenses through which one can examine the concept of value proposition: the resultant value proposition and the relative value proposition.

For instance, when FTX was operational, cost reduction—a key aspect of its resultant value proposition—was prominently featured in its messaging and user-generated content (UGC) — a lot of well-known traders loved this.