why is the web3 space suddenly so obsessed with the term "luxury"?

Product Manager & web3 explorer! @purple #56. twitter.com/dbdogan

Made in /bulgaria ⟠ Web3 Explorer ⟠ petar.base.eth ⟠ Opinions are my own

Luxury anime brand
Luxury media 
Luxury meme factory  
...just to name a few examples I've seen over the last week.

shaping the ideas that shape us /native /believein 🇵🇸

Wrote a long answer under @timdaub.eth's cast. 😊
I agree that luxury can be tied to story / identiy. However, luxury means also expensive in my opinion. Do you think IKEA is a luxury good? In my eyes, not really. Ikea has an identity / story, but it's affordable.

it’s a recognition of consumer behavior over the last 3 years. 

“luxury” doesn’t inherently mean expensive, but refers to goods valued on the basis of taste/narrative. 

onchain media is a luxury good — the internet wants free distribution, and the blockchain allows us to attach story/identity (luxury)

Founder /kiwi-news, a decentralized Hacker News

I read his article and really liked it.
However, I'm still not sure if luxury is the right term.

I’m somewhat against it as in the end we want quality nice things but luxury is pretty my much rooted in have and have nots. I’m ok with opting in or out of something. But conversely my pure simple rat brain is also just like yea, i’ll take the op name brand item(s) if i can have it