Consumer Crypto

I’m not sure consumer crypto is as valuable as people assume. 

The public doesn’t care much about crypto at this point so what’s the point of building for them? 

So the logic turns to UX — make blockchain “invisible”! 

OK so now you’ve hidden it from the user, where is the value in that? 

“Because they will be onchain but not know it!” 

Uhhh ok? 

And why is that good? 

“Because it’s onchain and anything onchain is automagically better!” 

Hmmmm..

Humanize your marketing and connect with customers. brandnewvoices.co

it might get so bad that people start trading NFTs again!

Shhh everything will tank (further) if this gets out

but how is it facilitating new ways of working together that are different + better than what they can already do?

It shouldn't be invisible, just not the central point 

People have to be the central point, but with new ways to work together like going from Feudalism to Modernity