How would you describe NFTs like Floor App Pass, Rainbow Zorb Icon, Dawn Pass or Launch Pass to the average user?

1. Product NFT
2. Utility NFT
3. App NFT
4. Other

Product NFT to the app.

Early User NFT to the user.

People grok the "being early" meme whether it's your spot on a waitlist, "being the first 100", or "Member Since" on bird app. The fomo here is already powerful and then the potential for future airdrops 10x's it.

cma.xyz. Founder /paragraph, ceo /mirror, previously at Google & Coinbase 

Ya, there’s a certain “ick” to it. I have that feeling myself. But imho all crypto apps need a subtle game/speculative aspect to do well, and the top apps reflect this: Uni, ENS, OS, Aave, minting, even Poaps, etc. Not to say the product shouldn’t have intrinsic value as well. But should have both imho. Like Et

Is it a good thing to emphasize fomo (specifically future airdrops)?

My experience is this draws in very low quality users that only care about future airdrops/tokens and not about your product.