One thing I love about Miami is people watch futbol here. 2 weeks in NY and I don’t see a single game of any league. 3 hrs after landing in Miami, I catch the end of the Columbus v NY game and there are inter Miami jerseys everywhere settling into their game.

It's a shame Inter Miami lost. What's your favorite soccer team?

There are soccer matches televised all over the city all the time. Usually at bars / taverns. They tend to hang out flags of their favorite teams

Having Messi on the team and Beckham as an owner says it all really. They aren't setting up shop in a place where they think the sport is unknown. They went where there is most likely to be an audience built in.