Is there a better word than "normies" to describe people who have never done anything in crypto before? I am building Base Colors with the intent of making it appealing, accessible, and affordable for normies but I don't love the word so I've instead been saying "people who have never done anything in crypto before".

O don’t like the word either. And I don’t know a better one. But I totally dislike the idea to label people. So even if it is a bit long, I would go with your sentence. Or just: people interested in crypto / people new to crypto.