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Ben Roy
@benroy
The biggest risk for @farcaster (and what to do about it)
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Melissa Burr 🍓
@burrrrrberry
@dwr.eth I agree with Ben here. One of the biggest blunders I saw with web3 companies was the missing bridge between the 2 ecosystems. Hire natives to onboard masses. Bridge the gap. Let's connect the tech with the right people. Hire the people who know the target. Ben and I will work for degen.
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Dan Romero
@dwr.eth
What would the hires do that we're not doing now?
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Melissa Burr 🍓
@burrrrrberry
CT is not the only subset of ppl Small example using Ben and I: Ben is the co-founder of Accelerate Art and I am a member. A2 is an org that helps emerging artists. We could on board many of those artists. Leveraging our years in crypto has connected us to a large user base Let's expose them to this tech
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Dan Romero
@dwr.eth
But what does onboard them mean? 1:1 onboarding? After onboarding, why do they stick around? What if they already have a large following on another social network? Farcaster's biggest problems right now are fundamentally retention problems. That's not a top-of-funnel / marketing problem. That will change over time.
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Melissa Burr 🍓
@burrrrrberry
A2 had exhibitions at every major NFT event. We hold spaces and discord events to help our artists. We would on board many with just 1 initiative. Retention is another issue, but it is cured by setting proper expectations and education. Incorrect marketing leads to bad retention.
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Carb3n.eth 🎩🧾☢️🤓
@carb3n.eth
As a crypto-native with a decade of brand management and marketing, I do see a disconnect. If you’re onboarding chefs (devs) it’s important to share recipes and how the sausage is made. Consumers don’t want to see how the sausage is made, the final dish and the experience expectation is what brings them in.
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