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Brennen Schlueter
@brennen
BRIEF BRENNEN I want to help FC get creative. If you reply to this following the brief template below, I’ll respond with a free creative idea to consider doing: Product- tell me what you’re building Goal- what do you want to happen? (The more specific the better) Challenge- what’s standing in your way?
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Sam (crazy candle person) ✦
@samantha
Product - My company is Humankind Candles, I make dual layered candles like getting two scoops of ice cream in one cup, except it’s two scents. Humankind.place Goal - I need more top of the funnel. I have 0 CAC because it’s been all organic, but retention is very good at 30%. Challenge - Obviously I need to diversify my channel. How do I pick best what to experiment with?
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Brennen Schlueter
@brennen
Ooo fun! Insight: these candles are like a mood switch: walking through the door, records scratching and changing songs, some easy transitions and some surprising ones. Idea: emphasize the switches between the scents. Each scent has its own distinct color and scene. Execution: Visualize the environments being different with different flavors. One asset having a line down the middle and show the scents next to each other. Create countdown clock content creating a connection to the anticipation users have of the next flavor. A more advanced visualization could be like these photo collages fontanesi makes on IG
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Sam (crazy candle person) ✦
@samantha
That’s a super unique perspective and I learned from your cast. Thank you so much. I have been thinking like crazy about how I can highlight this feature in a sophisticated way but it just hasn’t come to me like this. You are amazing.
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