marketing

BRIEF BRENNEN

I want to help FC get creative. If you reply to this following the brief template below, I’ll respond with a free creative idea to consider doing:

Product- tell me what you’re building
Goal- what do you want to happen? (The more specific the better)
Challenge- what’s standing in your way?

Product - My company is Humankind Candles, I make dual layered candles like getting two scoops of ice cream in one cup, except it’s two scents. Humankind.place

Goal - I need more top of the funnel. I have 0 CAC because it’s been all organic, but retention is very good at 30%. 

Challenge - Obviously I need to diversify my channel. How do I pick best what to experiment with?

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole, Gaia + a bunch of agencies.

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make beautiful, functional, and ethically made candles at humankindcandles.com

Also, I would try to use a simple ad program that uses the idea above to drive people to your site and connect with your brand then retarget users who are leaving near the end of the funnel. 

Builds the brand and increases conversion efficiently.